Croatian PR scene finally welcomed its first university accredited domestic textbook on public relations, written by prof.dr. Ana Tkalac Verčič and published by CPRA. The all-encompassing elaborate volume was internationally reviewed by dr. James Grunig, one of the ultimate global PR authorities. In 15 chapters the textbook addresses all major theories and practical challenges of contemporary public relations. Each chapter is enriched by the contribution from the practitioner’s point of view. Daria Mateljak, Hauska & Partner Croatia MD contributed with the case study on the awarded project of developing corporate identity for OTP banka and shared her opinions on what it takes to be a successful PR practitioner. This is Daria’s third contribution to a domestic PR edition.